Are you struggling to make an impact with your online marketing efforts? The key to success lies in understanding your ideal customer. It’s a simple concept, yet many businesses overlook it. In fact, we’ve found that 90% of the businesses we work with fail to grasp the importance of starting with their ideal customer.

So, where, and how do you start your business? Begin by conducting a workshop with your team, whether it’s your sales team or everyone involved in marketing and selling your product. During this workshop, ask yourselves six fundamental questions to gain insights into your ideal customer:

1. Who is my ideal customer? Define the characteristics, interests, and behaviours that make up your target audience.
2. Where do they live? Geographical location plays a crucial role in understanding your customer’s needs and preferences.
3. Where do they search for my product? Identify the channels, platforms, and websites your ideal customer uses to find solutions like yours.
4. What are they looking for? Dive deep into the problems your ideal customer wants to solve and the needs they want to fulfil.
5. When are they looking for my product? Determine the timing and occasions when your customer is actively seeking a solution.
6. Why? Uncover the emotional aspects behind their search. What motivates them to overcome challenges and make a purchase?

By answering these questions, you’ll gain valuable insights into your ideal customer, enabling you to tailor your digital marketing strategies more effectively. Understanding their wants, needs, and pain points will help you position your product or service as the solution they’ve been looking for.

We invite you to continue this journey with us in the next blog post, where we’ll guide you through the next crucial steps in harnessing the power of digital marketing. Stay tuned!