In today’s digital age, having an online presence and providing value to potential customers is crucial for any business. If your business lacks credibility and fails to establish an online presence, you are missing out on a significant portion of potential new business. In fact, studies have shown that more than 80% of new business opportunities are being overlooked by businesses that are not actively engaging with their audience online.
According to a report by Gartner, Business-to-Business (B2B) buyers spend only 17% of their time meeting with potential suppliers when making purchasing decisions. Shockingly, buyers allocate a mere 5-6% of their time to meeting with sales representatives and comparing different suppliers. This means that the majority of their decision-making process takes place outside of direct interactions with salespeople.
Rothstein Tauber, a marketing research company, found that a staggering 81% of consumers in South Africa go online to research products and services before visiting physical stores. Whether you are operating in the B2B or Business-to-Consumer (B2C) market, it is clear that customer decisions are heavily influenced by online interactions.
The challenge lies in the fact that many businesses have had negative experiences with digital marketing or online advertising, which has led to wasted resources and limited results. In a world where every investment counts, pouring money down the drain is simply unaffordable. As a business owner, you find yourself caught between a rock and a hard place, unsure of whom to trust or where to begin.
The reality is that ignoring online or digital marketing is not an option if you want to attract new business, ensure survival, and achieve growth. You must embrace the online realm and continuously strive for improvement in your digital marketing efforts. However, with countless online marketing companies competing for your attention and making lofty promises, it can be an overwhelming task to navigate the landscape.
At Outline Advertising Agency, we understand the challenges faced by South African businesses when it comes to establishing a robust online presence. With 15 years of experience, we have witnessed a surplus of theory and information but a scarcity of practical steps that businesses can take to transition from being invisible to potential customers to becoming the go-to brand in their industry.
Our team of seasoned experts has worked with hundreds of businesses across various industries and countries, accumulating over half a century of experience in helping businesses become known, trusted, and liked by their customers. We prioritise practicality and focus on teaching your team how to effectively market your business.
Authenticity is at the core of our approach because we believe that new customers want to see who you are and what you do. We bring you the real deal—no fakeness. People buy from you because they genuinely like you and your business. They want to get to know you. Moreover, we emphasise measuring tangible results that allow you to see your return on investment.
Transparency is a key value for us. We lay out our business standards upfront, helping you understand what you can expect from us and what we expect from you. Just as you carefully choose whom to work with to find new business and thrive, we also select our clients with care.
To assist you in navigating the online marketing landscape, we have created a series of videos. Whether you have little to no knowledge about online marketing, customer journeys, content creation, or which platforms to utilise, these videos will provide invaluable guidance on what to do and what to avoid. Please watch below.
You can also find us on LinkedIn and Facebook for additional information about who we are and why you can trust the information we provide.
Don’t let your business miss out on the vast opportunities presented by the digital world. Take the first step toward establishing an impactful online presence and unlocking new business possibilities today.
Reference: Gartner – B2B Buying Journey Insights:
For a comprehensive understanding of our Digital Marketing Solutions and to explore the possibilities of our Creative Digital Marketing Solutions, we encourage you to get in touch with us for more detailed information, personalised guidance, and tailored strategies. Our dedicated team is ready to assist you and provide the expertise you need to propel your business forward in the digital landscape.
